The Revenue Maze

Teasha Cable, CEO and Co-Founder of CModel

Today’s guest joining Valerie Cobb is Teasha Cable discussing how helping people make better decisions faster is the route to consistent Revenue Growth Teasha Cable is the CEO and Co-Founder of CModel, a decision intelligence company that expedites the path to growth for business leaders.
With a strong background in operations and business development, Teasha has held leadership roles at organizations such as Singularity University and Sales Impact Academy.
As a board member of the WECAN-Women Executive Channel Advisory Network, she actively advocates for promoting women in positions of leadership. Teasha's expertise lies in driving efficiency and enhancing business performance, leveraging relevant data, and fostering human collaboration.
Her mission is to empower business leaders to become outcome-focused visionaries.
Key Takeaways,
~Understand your Why, after all, purpose drives everything in business and life. If we get to grips with the intentions behind actions, it helps in gaining new perspectives. This approach is equally important for business, planning, reading, and learning, and success metrics.
~Scaling Difficulties, the challenges facing all small businesses are applying the correct strategies and understanding that not every method works when trying to scale.
~Complex Sale, many companies Will spend without revenue and in some cases will even get funding without proof of revenue. The same is not true of the small SME type of venture.
~Customer Motivations, Understanding the business and tapping into customers' motivations is a key driver of success. ~Selling to large organizations, The Importance of the often-under-appreciated skills in dealing with larger organizations and the support of a system to assist in dealing with these types of sales. A clear causal chain to access important information.
~Language mastery and effective communication, it's not necessarily just about sounding smart, you must also be understood.
Quote of The Show Do they (your customers) understand because their level of your being intelligent is do they understand what it is that you're communicating, what you're saying? So that comes to the common language becomes so mission critical.
 My mom’s book-https://www.amazon.com/Menopause-Sisterhood-Tennis-Miraculous-Journey/dp/1681627531
Dr. Lorien Pratt-https://www.linkedin.com/in/lorienpratt/
CModel's Cora-https://www.c-model.com/cora-waitlist-join
Revenue Northstar-https://revenuenorthstar.com/
Revenue Northstar Podcast-https://revenuenorthstar.com/podcasts/ 
Revenue Northstar Vlog-https://www.youtube.com/@findyourrevenuenorthstar

Clinton Buie co-founder of The AmateMint Group

Today's guest is a seasoned entrepreneur, with a wealth of experience in revenue generation.
He recognizes the importance of putting revenue first before anything else. In his career, he's seen start-ups in Silicon Valley raise millions of dollars, but fail to generate revenue, squandering their funding as they waited for revenue to come in.
On this episode of The Revenue Maze, host Valerie Cobb chats with guest Clinton Buie about what it takes to be a successful founder and achieve revenue growth.
From emphasizing the importance of effective communication and being lean and efficient, to identifying pain points for customers and understanding what investors are looking for, Clinton shares a wealth of knowledge and experience.
They discuss the challenges of balancing cost-cutting and revenue growth, as well as the importance of being willing to listen and change. Tune in to gain valuable insights on how to navigate the revenue maze and achieve success as a founder or revenue leader.
Takeaways:
~ The Importance of Communication for Successful Business Growth
~ Finding Success by Balancing Revenue and Expenses
~Being Lean and Efficient for Better Business Outcomes ~The Mindful Approach to Business Efficiency ~ Generating Excitement for Revenue Growth and Future Potential
~Balancing Cost-Cutting and Revenue Generation for Success
~Identifying Customer Pain Points for Effective Revenue Generation
~The Importance of Conducting Root Cause Analysis for Business Success
~Using Empathy to Win Over Investors and Judges for Business
 
Success Quote of The Show:- "Building Excitement for Your Product: If you can't sell it with your words, your mouth, and getting people excited and say, here's my credit card. Where do I sign up? You need to go back to the drawing board."
Guest Links: ~LinkedIn: https://www.linkedin.com/in/clintonbuie
~Website: https://amatemintgroup.com
~Personal Website: https://clintonbuie.com
Ways to Tune In: ~Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
~Apple Podcast -https://podcasts.apple.com/us/podcast/the-revenue-maze/id1638644167
~Spotify -https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8 Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
~The Revenue Maze-https://www.revenuemaze.com/ . The Revenue Maze is produced by Revenue Northstar, on a mission to showcase thought leaders to guide and execute organizations to upward growth trajectory.

The Speed of Trust - Michael Neece - The Revenue Maze - Episode # 032

Today’s guest has given star shows at a planetarium and is the author of Tony Jenzano, Astronaut Trainer: The Man Who Made the Stars Shine. Michael Neece is the Director of Statistical Programming at Gilead Science. Michael joins the host Valerie Cobb to share his tips for helping to grow your company's revenue. 
 
Takeaways:
If you are looking to grow your revenue, it’s important to focus on the human component of your business. As humans, we flatter ourselves and make ourselves think we make decisions based on sound logic but sometimes emotions get in the way of that. 
When you are trying to build a team or working with a team, consider moving at the speed of trust. That means that you want everyone to feel comfortable speaking up or feel comfortable sharing their voice. 
People often want peace of mind and that they want to know that things are going to be OK. Coming off of the COVID pandemic, there were a lot of people who were unsure how things were going to be and how to settle back into the workforce during these times.
Reading is a good way to gain clarity and gives you the time to relax and focus on the big-picture items in your life. 
At the end of the day, your business will always come down to the people that you surround yourself with and work with. You won’t remember all the deals you made but you will always remember the relationships you built along the way.
A company's culture is incredibly important to make sure that runs smoothly. If the culture creates a positive environment, then employees will feel welcomed in and work harder as well as feel more comfortable sharing their beliefs and opinions. 
 
Quote of the Show:
“You don't want to go down the wrong path because somebody was too afraid to say, hey, I think there's a better way of doing this” - Michael Neece
 
Links
LinkedIn: https://www.linkedin.com/in/michaelneece/
Website: https://www.gilead.com/
Personal Website: https://michaelgneece.com/
Book Link: https://www.amazon.com/gp/product/1469659921/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0
 
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
Apple Podcast - https://podcasts.apple.com/us/podcast/the-revenue-maze/id1638644167
Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
YouTube - https://youtu.be/A3u279SrNWA
The Revenue Maze is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

A Digital Market - Olle Widén - The Revenue Maze - Episode # 031

Today’s guest helped to create the largest online marketplace for consumer credit in Brazil. Olle Widén is the CEO of FinanZero. Olle is a world traveler and has made Brazil his home for his startup company in the FinTech space. Olle joins the host Valerie Cobb to share some tips on how companies can grow their business. 
 
Takeaways
When you are building your business, you need to have trust in your business model and focus on the long term, not the short term. You will also want to put your customer first as they are the ones who will be supporting you the most. 
It takes time to build up a brand and your presence as well. It can take up to 6 years to see a payoff from building your business, so it’s important to stick with it and see it through.
The market is becoming more digital now, so it is the right time to look at investments for companies in the tech industry. 
It’s easier to move in on new and emerging markets. When you are looking to start your business, you should consider not only your area of expertise but also what markets are out there that have untapped potential.
Being an entrepreneur and starting your own business can be a risk, but it’s better to take the risk while you are young before there is too much in your life that becomes dependent on you.
If you want your business to be successful, then you need to work with people you get along with and can trust. You want to make sure that you are getting someone who has an impressive background but you want to be able to connect with them as well.
When building a business, it’s a good idea to talk to someone that you are connected with so that you can vent to them or get their opinions on what you are going through.
 
Quote of the Show:
19:18 “Take the step, especially before you have too many other things going around with family and so on. Take the risk.”
 
Links
LinkedIn: https://www.linkedin.com/in/olle-wid%C3%A9n-3b6873/
Website: https://finanzero.com.br/
 
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
Apple Podcast - https://podcasts.apple.com/us/podcast/the-revenue-maze/id1638644167
Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
YouTube - https://youtu.be/XyqqgcY6oBM
 
The Revenue Maze is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Know Your Channel - Brian Ketchum - The Revenue Maze - Episode # 030

Today’s guest is a former disc jockey who uses his passion for music to create fantastic speakers. Brian Ketchum is the CEO at Pangissimo. Brian started from working at a radio station in small town in Maine to being a CEO. Brian joins the host Valerie Cobb to share some of his insights into how companies can increase their revenue. 
 
Takeaways 
As a business owner, one of the most important things to consider is to look where your business is and understand the channels that you can afford to be in. You don’t want to stretch your business too thin at the start.
Some people will always come back to the brand if they have any questions or are looking for support, even if they ordered something through a third party. 
People like to have their speakers be portable and at a cheaper cost. The cost is the biggest reason why people don’t get speakers. 
It’s no longer about trying to find out where your target audience is but the issue has transition to how do you reach that target audience, especially if they are younger. 
Brian got his career started in radio in a station in Norway, Maine by going up to the station and checking in to see if he could get a job. 
You have to understand who your network is and find out ways to use that network to get interesting job opportunities that you are passionate about.
 
Quote of the Show:
5:40 "What profit margin can my business accept in order to potentially be in a channel?"
 
Links
LinkedIn: https://www.linkedin.com/in/brianketchum/
Website: https://www.pangissimostudio.com/
 
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
Apple Podcast - https://podcasts.apple.com/us/podcast/the-revenue-maze/id1638644167
Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
YouTube - https://youtu.be/O2Rh6UCS5Ko
 
The Revenue Maze is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Know Your Product - Dennis Thankachan - The Revenue Maze - Episode # 029

Today’s guest is an angel investor in many products. Dennis Thankachan is the Co-Founder and CEO at Lightyear. After studying Computer Science and Finance at The University of Texas, Dennis went to work with Goldman Sachs. He also was part of a $10 billion hedge fund. Dennis joins the host Valerie Cobb to talk about increasing your revenue at your company.
 
Takeaways 
It’s essential to think about the product that you have and how the buyer of your product would intend to discover and buy your product. 
The founder of the company needs to be very focused in the early stages of the company and they also need to be open-minded. This can help you pick the right venue leader afterward. 
Businesses spend way more on telecommunication services than consumers do. If you are looking to break into the telecommunication space.
The way in which businesses buy their telecommunication services was invented in the 90s and hasn’t adapted to modern times. 
You want to make sure that you have adequate cash on your balance sheet and a level head in regards to how you analyze that. That will help your company through a recession.
It’s good to keep an eye on the market and hear the other perspective on the market. It’s always a good idea to market check.
Dennis was introduced to Mark Cuban through a mutual friend who ended up investing in his company along with other NBA team owners. 
 
Quote of the Show:
1:28 “Think about the product that you have and how the buyer of your product would intend to discover and buy your product.”
 
Links:
LinkedIn: https://www.linkedin.com/in/thankachan/
Website: https://lightyear.ai/
 
Ways to Tune In:
Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
Apple Podcast - https://podcasts.apple.com/us/podcast/the-revenue-maze/id1638644167
Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
YouTube - https://youtu.be/dnsCKerbAM0
The Revenue Maze is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Empowering Your People - Andrew Denton - The Revenue Maze - Episode # 028

Today’s guest is an innovative thought leader that is focused on empowering the powerless. He is passionate about building better methods for how we interact with our relative world and helping people to better understand how their brainworks. Andrew Denton is the Founder of Glia Health and Prosper AI. Andrew shares how to connect with your team, what happens when you come to a wall, and the importance of staying humble as a leader.
 
Takeaways:
Your leadership, team, and, ultimately, company culture are what really drive your business forward and make it easier to attain your revenue goals. 
To get out of the revenue maze, you need to invest in your team in every way that you can. Not everyone is motivated by money, you need to find what matters to your people.  When you’re helping everyone reach their goals, they’ll help you reach yours.
Set up one-on-one conversations with your employees every two to three weeks to discuss how they are doing, what they want, and what they think about the organization. This will help you know how to incentivize them and check in on their own goals.
Get creative with how you reward your employees and how you solve problems for them. There are many ways to empower your team that don’t revolve around money.
No matter who you are, there will be walls that you hit in your life. Some walls are meant to be passed by others are meant to be broken down, what you do when you come to that wall will show who you are. 
You need opportunities and people around you that can keep you humble. If you and your business are going to succeed, you need people that will shoot you straight. 
Make sure that the product that you are making is worthwhile and will make a real impact on the world.
 
Quote of the Show:
“Learn what they want out of life and then figure out how you can help them attain those goals, and you'll often find that they'll help you attain yours” (3:51)
 
Links
LinkedIn: https://www.linkedin.com/in/andrewdenton07/ 
Glia Health website: https://www.gliacare.com/ 
Glia Health Instagram: https://www.instagram.com/gliahealth/ 
Prosper AI website: https://www.prosperjobs.co/ 
 
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
Apple Podcast - https://podcasts.apple.com/us/podcast/the-revenue-maze/id1638644167
Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
YouTube -
 
The Revenue Maze is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

The Guiding Northstar - Fabian Geyrhalter - The Revenue Maze - Episode # 027

Today’s guest launched a product startup Toneoptic in 2022. All three of his books became International Amazon Bestsellers. Fabian Geyrhalter is the Principal at FINIEN. Fabian is also the host of the “Hitting the Mark” podcast. Fabian joins the host Valerie Cobb to talk about the importance of everyone working together in a company and shares his tips on how to increase your revenue.
 
Takeaways 
It’s important to rethink your brand strategy on a yearly basis. Take the time to get the core C-Suite together and for about half the day think about your goals as a company and review the last year.
There needs to be someone who has an outside perspective on the brand and is able to see the big picture. The CEO is way too deep in it to see it from the outside so it can be helpful to bring in an outside perspective. 
When it comes to running your business, you want everyone in the company to be on the same page. If everyone works together and does the roles that they are assigned and it all works, then you start branching out and making the company bigger and get more clients.
Bringing someone in from the outside is a great idea as they can help push you and motivate you to be responsible for what the goals are going forward.
From a young age, Fabian was obsessed with logos, and he found a passion for helping brands establish themselves in a world cluttered with so much competition.
There is a large need for thinking outside the box. Too many companies stick with the status quo and that makes them less likely to innovate and expand on their brand.
When you are rebranding, don’t be afraid to go with a company that is different than yours because they could help push you in a new direction that can be beneficial to your company.
 
Quote of the Show:
7:34 “You have to create the word before you spread the gospel.”
 
Links:
LinkedIn: https://www.linkedin.com/in/geyrhalter/
Website: https://www.finien.com/
Podcast: https://podcasts.apple.com/us/podcast/hitting-the-mark/id1439135187
Books: https://www.amazon.com/gp/product/B01H81MN3U/ref=dbs_a_def_rwt_bibl_vppi_i0
https://www.amazon.com/gp/product/B0789FBDJS/ref=dbs_a_def_rwt_bibl_vppi_i1
https://www.amazon.com/gp/product/1734939702/ref=dbs_a_def_rwt_bibl_vppi_i2
 
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
Apple Podcast - https://podcasts.apple.com/us/podcast/the-revenue-maze/id1638644167
Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
YouTube - https://youtu.be/Lc_IW7dMJ90
The Revenue Maze is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Don’t be a Bottleneck - Graeme Scott-Dodd - The Revenue Maze - Episode # 026

This week’s guest is a highly skilled innovator. Graeme Scott-Dodd is the CEO at Action Insight Management (AiM). Graeme brings his insights on how to grow profit in your business and talks with the host Valerie Cobb. Listen in this week, to hear Graeme's amazing tips and trick on improving your companies revenue.
 
Takeaways:
Make sure to figure out what you are trying to strive for in your company.  Try to narrow down your wants and focus on your needs to make your business skyrocket above other competitors.
With your company, make sure you prioritize the clients that are helping your business grow but be sure to fix the ones that may have fallen through. Utilize the lost opportunities for any new clients.
To keep a consistent amount of investments coming in, you have to be able to show your category growth in the company to future investors.
Make sure you know what your needs and wants are for your company because if you make the wrong move and decide to go head first into something you don’t know, you could be losing a lot of money and not getting the results you’d hoped in order for your company to improve. You would only be digging yourself further down.
If your company's total profit is higher than your average goal, then you don’t need to be promoting yourself. If customers already know your brand name, then don’t promote it. Promoting is what will be costing your company money, which will eventually leave you broke. 
There's a difference between the need to know and the want to know. People always get caught up in the want to know rather than the need. People would rather just get any form of information rather than focusing on what they actually need. 
If you drop the price at your company and you will sell more which means more total profit comes into your business. But if you've given away all of your margin because you are paying for all of that promotion, you may sell a lot, but your profit may go down in the process.
 
Quote of the Show:
“So what are you chasing? Is it volume? Is it revenue? The key thing most businesses are now moving to is profit, because, without the profit, you can't survive. All the other things lead to that profit.” (03:04)
 
Links
Twitter: https://twitter.com/AiMTradePromo
LinkedIn: https://www.linkedin.com/in/graemescottdodd/
Website: https://www.aim-eu.com/
 
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
Apple Podcast - https://podcasts.apple.com/us/podcast/the-revenue-maze/id1638644167
Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
YouTube - https://youtu.be/AshEB7oVKzg
The Revenue Maze is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Two-Pronged Approach - Thai-Anh Hoang - The Revenue Maze - Episode # 025

This week’s guest is highly skilled at management. She also led an international team for a Fortune 500 company. Thai-Anh Hoang is the CEO and Founder at EmBeba. Thai-Anh brings the unique perspective of being a female CEO to the show and talks with the host Valerie Cobb to share her tips on how companies can increase their revenue. 
 
Takeaways:
One way to get out of the revenue maze is to take a chance. It may be risky, but you can’t increase revenue without taking chances on different ideas or approaches.
The people who will most support you when you start out won’t be your friends or family, but other entrepreneurs. 
Imposter syndrome has increased among many people now. CEO’s don’t like taking 50/50 shots so they feel like they are pretending to be qualified to do something new.
Men and women view risks and failures in different ways, which causes them to take other actions in these cases.
You have to realize there might be a difference between your users and buyers. It boils down to knowing who your customers are and targeting them.
When developing a product or a service, you want to make sure that what you are coming up with actually solves a problem for people in the real world.
 
Quote of the Show:
35:36 “Try to start a company a lot earlier, and take more risk. Take a lot more risk.”
 
Links:
LinkedIn: https://www.linkedin.com/in/thai-anh-hoang/
Website: https://embeba.com/
 
Ways to Tune In:
Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
Apple Podcast - https://podcasts.apple.com/us/podcast/the-revenue-maze/id1638644167
Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
YouTube - https://youtu.be/F9MSuJVirPc
The Revenue Maze is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/