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Episodes
Friday Apr 08, 2022
Friday Apr 08, 2022
Wendy Pease is the Language Translation Expert at Rapport International. She is also the author of “The Global Language of Marketing: Translate Your Domestic Strategies Into International Sales and Profits”. Wendy sits down with host Valerie Cobb to talk about ways to increase your profits and put your business on an upward trajectory.
Takeaways:
Have a weekly cash flow call. This will take the stress off of your shoulders and it keeps you in the loop of what is going on.
99% of small businesses fail within the first 1 to 5 years because they don’t understand cash flow and don’t manage it.
Human cold calling moves the needle more than an automated system that reaches out to prospects.
A big revenue mistake can be that companies aren’t globally from the start. They think the United States is a big enough market but it doesn’t hurt to increase your visibility and ease of use of your brand in other countries. People like to look at websites in their native language.
Use high quality translations where it counts. Google translate on a web page isn’t reliable and can make your website look unprofessional.
You want to make people feel comfortable. If you have people at your company who can translate, it can make customers who don’t speak the same language feel welcomed and that can lead to an increase in revenue.
Connect with other business owners around the world. You can open their eyes to expanding their revenue by placing their business in other countries.
Quote of the Show:
15:53 I think that one of the biggest revenue mistakes that we see our clients making is not thinking global from the start. Just thinking, well, I've got a big enough market in the United States, but you look at the e-commerce companies, they're putting information up there, they're getting hits from all over the world… Let's look at your website and see how we can take them through the buyer's journey and make sure that your product or service is ready for them to use.”
Links
Twitter: https://twitter.com/RapportIntl?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
LinkedIn: https://www.linkedin.com/in/wendypease/
Website: https://www.rapporttranslations.com/
Book Link: https://www.amazon.com/Language-Global-Marketing-Strategies-International/dp/1736561405
Podcast: https://www.theglobalmarketingshow.com/
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
Thursday Mar 10, 2022
Thursday Mar 10, 2022
We have two incredible guests with us this week for a very exciting and thought provoking episode! Layne Frank and Alan Kaye of Virtual 5 O’Clock are here to teach us how important it is to be honest and genuine. The best way to make a real, long lasting connection with someone is to make sure they are seeing the real you. If you’re looking for the real truth about networking and how to improve upon it then this is the episode for you!
Takeaways
If you want to make a real connection with someone then show them the genuine version of yourself.
If you have a specific reasoning for making a connection with someone, be genuine and upfront about it.
It’s much more likely to grow a network if those around you know you’re being honest and genuine with them.
Your network is something that you have to keep building upon over time, nurturing it more and more with each new connection you make.
Being able to listen to someone else is just as important as being able to speak genuinely and openly as well.
By having these very honest conversations where you can be vulnerable with those around you, it eases a lot of the tension when trying to connect your businesses too.
Quote of the Show:
“If you're afraid of networking, don't look at it as networking, turn it upside down on its head. Just have a conversation. That's the best way to start a relationship.” Layne Frank
Links
Website: virtual5oclock.com
LinkedIn: https://www.linkedin.com/in/laynef/ and https://www.linkedin.com/in/alanmkaye/
Thursday Feb 17, 2022
Thursday Feb 17, 2022
We're here this week with David Ward! David has a deep understanding of the tech space and give us some insider knowledge of his own experiences in that field. On this episode we'll cover everything to expanding your use in the tech space to having a successful mentality.
Takeaways
If you’re looking to traverse the revenue maze, then you should rise above it.
The GC’s role is to absorb and understand the potential problems
Culture and physical conditions can have a strong influence on internal success.
Software is limited to headquarters.
A roadmap allows your team to fully understand any decisions that they wouldn’t normally be a part of.
Quote of the Show:
“You need to figure out how to get out of your maze and above it.- David Ward
Links
Twitter: https://twitter.com/yogicfo
LinkedIn: https://www.linkedin.com/in/davidbrianward/
Thursday Feb 10, 2022
Thursday Feb 10, 2022
Takeaways
Having an understanding of your customer profile is crucial.
Target the message that you’d like your customers to receiver and how to deliver it.
Just because you close a sale doesn’t mean it will translate into value.
If you can’t close deals then you can’t make it to the top line.
You should question if a new decision will help your existing customers.
A roadmap allows your team to fully understand any decisions that they wouldn’t normally be a part of.
Quote of the Show:
“What I've seen companies struggle the most with is literally figuring out the decoding, the DNA, if you will, of how to get to. Right. They've got a great product. They understand what its value proposition is, but they have this struggle trying to get that word out to their total.” - Anthony Nitsos
Links
Twitter: https://twitter.com/yogicfo
LinkedIn: linkedin.com/in/anthonynitsos
Valerie Cobb
The conventional sales wisdom says that increasing sales is best accomplished by improving the quality of the sales team. For the Fortune 500, investing hundreds of thousands of dollars in training, recruiting, and paying top-tier talent is a viable strategy.
For mid-sized and smaller businesses, “buying your way out of the problem” is not a viable option. So how do you improve the performance of the sales function and keep the sales team you have?
It’s not easy, but it is possible. We have studied top-performing sales teams of 10 or less and discovered hundreds of best practices that allow them to perform like Fortune 500 teams for a fraction of the cost.
For a fraction of that cost, I remove the burden of sales team management from the business owner, and implement a proven, six-step process called “SalesQB™ -- Roadmap to Guaranteed Growth.”
Do you know business owners or CEOs who are trying to manage their own sales teams? Are you one of them?
Do you know entrepreneurs who promoted their best sales rep into a sales manager role … only to discover that they lost a great rep and gained a mediocre manager?
Do you know bankers … accountants … lawyers … whose clients might need a sales tune-up?
With over 31,000,000 small business owners in the United States alone and only a very small number of them make it past 2 to 5 years, what does that say about sales?
SalesQB™ licensees have a reputation for preventing the loss of millions in sales revenue. I am among those licensees and have changed mediocre effort, with a record of leading teams to consistently exceed YOY quotas and KPIs, and delivering up to 600% sales growth.
